Richard Lawless

Richard Lawless, founder of Pro Line Products, was a visionary entrepreneur whose leadership and foresight shaped the company into a nationally recognized organization over the course of nearly five decades. Together with his father Darrell, he built the foundation of the business on a simple but enduring principle: relationships move product. Under Richard’s leadership, the company expanded into multiple enterprises, launched new brands, and completed strategic acquisitions that strengthened its presence across the construction, electrical, industrial, and safety industries.

While recognized as a master at identifying opportunities and executing bold strategies, Richard was equally committed to fostering a culture of authenticity, loyalty, and collaboration. He invested deeply in people – employees, partners, and customers alike – believing they were the cornerstone of lasting success. Richard’s legacy lives on in the values he instilled: integrity, innovation, and relationship-driven leadership. Today, those principles continue to guide Pro Line’s growth, ensuring his vision remains a driving force for the future.